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Transformationen des Populären. Working Paper Series des SFB 1472

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Author:  Schmid, Simone
Date Issued:  2023

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1202312Hidden faces of hidden champions: communication strategies of niche market leadersSchmid, Simone ; Schmid, Alexander 
2202311Paradoxes of popularity: between hidden champions and invisible everyday entrepreneurshipSchmid, Simone ; Welter, Friederike