Please use this identifier to cite or link to this item: https://nbn-resolving.org/urn:nbn:de:hbz:467-5175
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dc.contributor.authorBuhmann, Alexander
dc.date.accessioned2019-09-02T09:58:40Z-
dc.date.available2011-06-21T12:12:12Z
dc.date.available2019-09-02T09:58:40Z-
dc.date.issued2010
dc.description.abstractTheoretical meta-analyses play an important role in the recent establishment of public relations research. It is vital to the 'discipline' to conduct critical as-is-analyses of existing theoretical efforts, elaborate the central lines of discussion and analyze the specific potentials and challenges of different theoretical applications. The work presented here aims to make a modest contribution to this current effort. Its focus lies in various attempts to fructify Habermasian concepts for the field of public relations research, which have received only scant attention and, on the whole, have not been subject to a comprehensive analysis so far. This work shows in how far the Theory of Communicative Action as well as the Structural Transformation of the Public Sphere may serve as a basis for theoretical and empirical endeavors in the field of public relations. In so doing, we present possible applications clustered in different analytical perspectives and discuss their individual and general challenges, contradictions and limitations. In confronting the presented applications with Habermas' critical understanding of public relations, we show that particularly the meso-level applications prove to be in conflict with their theoretical and philosophical underpinnings. Furthermore we subject two core aspects of the previous discussion, namely Habermas' program of moral justification and his differentiation of lifeworld and system, to some further considerations. Here we show how the increasingly popular focus on the natural environment in public relations ethics, as well as development of lifeworld-based networks into strategic organizations, may cause significant challenges for applications of Habermas' theory in the field of public relations research.en
dc.identifier.urihttps://dspace.ub.uni-siegen.de/handle/ubsi/517-
dc.identifier.urnurn:nbn:de:hbz:467-5175
dc.identifier.urnurn:nbn:de:hbz:467-5175-
dc.language.isoenen
dc.rights.urihttps://dspace.ub.uni-siegen.de/static/license.txtde
dc.subject.ddc100 Philosophiede
dc.subject.otherPublic Relationsen
dc.subject.otherHabermas / Theory of Communicative Actionen
dc.subject.otherHabermas / Structural Transformation of the Public Sphereen
dc.subject.swbHabermas, Jürgende
dc.subject.swbHabermas, Jürgen / Strukturwandel der Öffentlichkeitde
dc.subject.swbHabermas, Jürgen / Theorie des kommunikativen Handelnsde
dc.subject.swbÖffentlichkeitsarbede
dc.titleApplying Habermas' theory to public relations : potentials and challengesen
dc.typeMaster Thesisde
item.fulltextWith Fulltext-
ubsi.publication.affiliationFachbereich 3, Sprach-, Literatur- und Medienwissenschaftende
ubsi.subject.ghbsJGUR
ubsi.type.versionpublishedVersionde
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