Leopold, Inken
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Leopold, Inken
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Publication Access status: Open Access , Mobile and interactive media in the store?(2018); The Internet has changed consumer behaviour, having an impact on local retail. At the same time, the number of smartphone users is continuously increasing, making mobile applications more and more important. By using Bluetooth beacons – small radio transmitters that can be placed anywhere and are processed by relevant apps – shopping can be facilitated and made more enjoyable. Even though some supermarkets, especially in the USA, are already using beacons, their use is not common and less researched in Germany. Pilot projects only refer to usage data and reaction times while customers are rarely asked for their opinion. This project analyses potentials of usage and customer acceptance of concepts based on beacons in retail via an online consumer survey, discusses the conception of an app, and provides a subsequent qualitative evaluation. As a starting point for our concept development and app implementation, the initial online survey of 203 participants emphasises the importance of user-friendly settings as well as costumers’ interest in informative communication. Throughout all steps of our design case study, concerns for data privacy as well as the interest in transparency were apparent and regarded accordingly. The field experiment stresses users’ perceptions of potentially useful functions, and highlights design-related aspects for improvement, offering useful implications for the future design of shopping apps.Source Type:ArticleJournal:Media in action : interdisciplinary journal on cooperative mediaVolume number:2018,1-Artikel_04365 127 - Some of the metrics are blocked by yourconsent settings
Publication Access status: Open Access , Socio-InformaticsContents Editorial Thematic Focus: Socio-Informatics Introduction to the Thematic Focus “Socio-Informatics” / Claudia Müller Digitalisation in Small German Metal-Working Companies. Appropriation of Technology in a “Traditional” Industrial Domain / Bernhard Nett, Jennifer Bönsch Travelling by Taxi Brousse in Madagascar: An Investigation into Practices of Overland Transportation / Volker Wulf, Kaoru Misaki, Dave Randall, and Markus Rohde Mobile and Interactive Media in the Store? Design Case Study on Bluetooth Beacon Concepts for Food Retail / Christian Reuter, Inken Leopold Facebook and the Mass Media in Tunisia / Konstantin Aal, Marén Schorch, Esma Ben Hadj Elkilani, Volker Wulf Book Review Symposium Charles Goodwin Charles Goodwin’s Co-Operative Action: The Idea and the Argument / Erhard Schüttpelz, Christian Meyer Multi-Modal Interaction and Tool-Making: Goodwin’s Intuition / Christian Meyer, Erhard Schüttpelz Co-Operation is a Feature of Sociality, not an Attribute of People : “We inhabit each other’s actions.” (Goodwin, cover) / Jutta Wiesemann, Klaus Amann The Making of the World in Co-Operative Action. From Sentence Construction to Cultural Evolution / Jürgen Streeck On Goodwin and his Co-Operative Action / Jörg R. BergmannSource Type:Periodical PartJournal:Media in action : interdisciplinary journal on cooperative mediaVolume number:2018,1550 1255