Werber, Niels
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Publication Access status: Open Access , Analog, digital - Opposition oder Kontinuum? : zur Theorie und Geschichte einer UnterscheidungDie Opposition der 'neuen digitalen' zu den 'alten analogen' Medien findet sich in Werbung, Popkultur, Wirtschaft, Politik und Wissenschaft. Offenbar hat sich die Unterscheidung analog/digital zur paradigmatischen Leitdifferenz des späten 20. und frühen 21. Jahrhunderts entwickelt. Doch was bedeutet 'analog' bzw. 'digital' in verschiedenen Kontexten genau und gibt es nicht auch Übergänge zwischen beiden Formen? Wann taucht die Unterscheidung auf und in welchem Zusammenhang? Indem sich die Anthologie mit diesen und anderen Fragen aus verschiedenen Perspektiven beschäftigt, räumt sie ein erhebliches Forschungsdefizit nicht nur in den Medienwissenschaften aus.Source Type:BookSeries:MedienumbrücheVolume number:25 4 - Some of the metrics are blocked by yourconsent settings
Publication Access status: Open Access , Midcult? Populärer Realismus und Tolkiens Mittelerde(2023)In his widely read and much discussed book "Populärer Realismus. Vom International Style des gegenwärtigen Erzählens" (Munich: Beck 2022), Moritz Baßler distinguishes formally challenging literature from a popular literature that makes no formal demands but at best pretends to. This literature, called Midcult, comes into its own in Fantasy: "In Fantasy, Popular Realism arrives at itself." The article will reconstruct what Baßler means by realism, popular realism, and midcult, and will explore the question of whether J.R.R. Tolkien's work is an exemplary case of Midcult.Source Type:BookSeries:Transformationen des Populären. Working Paper Series des SFB 1472Volume number:72 6 - Some of the metrics are blocked by yourconsent settings
Publication Access status: Open Access , Trump, populism, and social media(2025)This essay explores Donald Trump’s political communication as a paradigmatic shift toward media-driven populism. Focusing on Twitter, it examines how Trump bypassed traditional institutional channels, using social media for direct and polarizing engagement. Drawing on thinkers like Habermas, Luhmann, and Schmitt, the article argues that Trump’s strategy reflects a logic of “occasio” rather than “causa”: seizing moments for maximum visibility rather than pursuing consistent policy. Popularity—measured through likes, retweets, and reactions—becomes the sole currency of political legitimacy. The study challenges conventional distinctions between supporters and critics, showing how both contribute to Trump’s media presence. It concludes that Trump’s approach marks a lasting transformation of the public sphere: from deliberative reason to disruption, affect, and spectacle.Source Type:BookSeries:Transformationen des Populären. Working Paper Series des SFB 1472Volume number:202 6
