Gerlitz, Carolin
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Publication Access status: Metadata only , Digital methods for sensory media research: Toolmaking as a critical technical practice‘Digital methods’ turn to medium-specific and online avenues for social and cultural research. While these approaches foster empirical media studies, it has become increasingly challenging to ‘follow the medium’ and ‘repurpose’ its methods. The prominence of sensory media such as ‘smart’ networked devices (e.g. mobile phones) in mundane practices and their infrastructural dependencies confront media scholars with highly contingent objects of study. Yet, studying such sensor-based devices is crucial, for they enable continuous and unnoticed monitoring of everyday (inter)activity. The Article suggests that developing digital methods for sensory media can be understood as specific ‘critical technical practice’ (CTP) by engaging with two toolmaking stories. It draws on and emphasises the fundamental similarity between CTP and digital methods which both aim at conjoining technical engagement and understanding with methodological reflection. The toolmaking stories explicate the making of and the limitations to developing digital methods for increasingly obfuscated mobile sensory media, exploring the possibilities of repurposing their functionality and data. They include building tools for app code analysis focused on apps’ capacity to track sensor data, as well as for ‘sensing’ and analysing network traffic of mobile devices in use. The featured toolmaking then unravels distinctive research affordances, that is, action possibilities for ‘static’ and ‘dynamic’ modes of analysis grappling with the technicity of mobile sensory media and their data. We argue that toolmaking as CTP for sensory media studies implies engaging with these media as entangled infrastructures, examining not just their social, but also their technical ‘multi-situatedness’. This involves investigating the ‘liveliness’ of their data, or how it is generated, processed and made sense of. In conclusion, we discuss implications for ‘doing digital methods’ in sensory media research. Toolmaking itself becomes an inevitable form of media research and critique, inviting and challenging researchers to deploy the media’s situatedness for their investigations.Source Type:Article1 - Some of the metrics are blocked by yourconsent settings
Publication Access status: Metadata only , Getting Noticed by Many: On the Transformations of the PopularThis Article argues that the transformations of the popular, which began in Europe around 1800 and introduced the powerful distinction between low culture and high culture, have established a competitive distinction between the popular and the non-popular that has become dominant over the course of the 20th century. As a result, the popular is no longer either the culture of the ‘lower classes’ or the inclusion of the ‘people’ in the service of higher goals. The popular today is hardly the object of desired transgressions (Leslie Fiedler’s “cross the border, close the gap”) or an expression of felt or feared “massification” or “flattening”. Rather, being popular now means getting noticed by many. Popularity is measured as well as staged, as rankings and charts provide information on what is popular while vying for popularity themselves. These quantifying formats do not speak to the quality or originality of the popular, only to its evident success across different scales of evaluation. People do not buy good products, they buy popular ones; they do not listen to the best music, but to popular music; they do not share, like, or retweet important, but popular news. Even the ‘unpopular’ can be popular: a despised politician, a hated jingle, an unpopular measure. The popular modifies whatever it affords with attention. Its quantitatively and hierarchically comparative terms (‘bestseller,’ ‘outperformer,’ ‘high score,’ ‘viral’) generate valences that do not inhere in the objects themselves. Conversely, the non-popular, which does not find any measurable resonance in these terms, risks being dismissed as irrelevant or worthless simply because it does not appear in any rankings or ratings. This can be observed particularly with artefacts whose relevance as part of high culture may be taken for granted even when they do not achieve mass resonance. The purpose of this Article is to outline a theory of the popular that does justice to these developments by identifying two decisive transformations: 1. the popularization of quantifying methods to measure attention in popular culture around 1950; 2. the popularization of the internet around 2000, whereby the question of what can and cannot become popular is partially removed from the gatekeepers of the established mass media, educational institutions, and cultural elites and is increasingly decided via social media.Source Type:Article3
