Eine Inhaltsanalyse - Misogynie-Videos auf TikTok und die Gegenmaßnahmen in Form von Aufklärungsvideos weiblicher Nutzerinnen auf TikTok

This study examines the dissemination and representation of misogyny on TikTok, as well as the countermeasures employed by female users in the form of educational and counter-speech videos. Using qualitative content analysis, selected misogynistic TikTok videos are analyzed with regard to their key themes, patterns of argumentation, and forms of representation. The study then explores how female users respond to such content and which strategies of education, criticism, and counter-speech they employ. The aim is to shed light on the interaction between misogynistic discourses and digital counter-movements on TikTok and to demonstrate how female users contribute to challenging patriarchal and misogynistic narratives on the platform. In doing so, the study contributes to research on misogyny, digital counter-speech, and gendered discourses in social media.