Digital transformation strategies

With the rise of mobile technologies enabling individuals to work anywhere at any time, organizations had to adapt to new challenges and chances of digital transformation processes. To organize, structure and implement digital transformation processes, digital transformation strategies are an important mechanism. However, there is a significant theoretical and empirical gap in terms of how these strategies are developed and implemented for individuals and organizations. This thesis identifies digital transformation strategies for the individual and for organizations defining i.e., IT-related boundary tactics for the individual, structural features of digital transformation strategies for organizations, and IT-governance structures to support digital transformation processes in small-medium enterprises based on CEOs competences. The results allow future research to investigate contemporary and emerging phenomena such as issues related to Artificial Intelligence and the transgressive use of technology. Methodological, this thesis combines well established approaches such as i.e., interviews, case studies, surveys, experiments, mixed method approaches and a longitudinal study. Scholars from related research areas, including management science, public sector research or psychology, can also benefit from these insights by using and adopting the results of this thesis for use in their domains. In addition, this thesis provides valuable insights and recommendations for action for practitioners, especially in public sector agencies.