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    PublicationAccess status: Open Access ,
    Die Vermessung des Populären?
    The explorative project analyses the quantifiable linguistic traces of the popular in large text corpora, such as press articles, forum posts and company websites. The starting point of the study is the assumption that recurrent patterns of language use – such as catchwords or fixed word combinations – both constitute social practices and reflect discourse mentalities. The article analyses the extent to which high-frequency linguistic patterns indicate the effectiveness of the popular in discourses and how changes in language use can be interpreted as an indicator of a change in mentalities.
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    Volume number:
      327  164
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    PublicationAccess status: Open Access ,
    Umkehr der Beweislast
    Umkehr der Beweislast (reversal of the burden of proof), a central term of the CRC 1472 Transformations of the Popular, describes the shift from an axiological framework of asymmetrical ‘high’/‘low’ semantics to a distinction between ‘popular’ and ‘non-popular’. What used to be validated through its affiliation to high culture may face new pressures to legitimize itself in a system focused on being noticed by many. Popularity thus functions as a resource that can enhance or challenge evaluation standards. This is illustrated and concretized through five case studies: from the Schiller-Nicolai debate in the 18th century, to Popliteratur around 2000, and digital platforms such as the official Perry Rhodan forum, the social-reading-platform Wattpad, or Instagram as a space for local political communication. It indicates that popularity does not replace existing hierarchies but rather creates tensions between ‘high’ and ‘low’ in new regimes of valuation and valorization. The Umkehr der Beweislast describes dynamic processes that combine qualitative and quantitative approaches. Therefore, a multi-perspective analysis is crucial for understanding power structures as well as legitimization and evaluation mechanisms.
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    Volume number:
      114  138