Och, Anastasia-Patricia

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Och, Anastasia-Patricia

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    PublicationAccess status: Open Access ,
    In the spirit of addition: taking a 'Practice+' approach to studying media
    (2021)
    Götz, Magdalena
    ;
    Hind, Sam
    ;
    Lämmerhirt, Danny
    ;
    Neumann, Hannah
    ;
    Och, Anastasia-Patricia
    This collection of articles considers the possibility of taking an “additive” approach to studying media, which the con- tributors to the collection refer to as a “practice+” approach. In this spirit the collection attempts to establish novel connections that potentially bring new life to the study of practice, by explo- ring new concepts, thinkers, energies, methodologies, and disci- plinary traditions. These additional engagements, it is argued, are intended to augment and supplement (rather than displace or replace) popular practice approaches offered through, and found within, ethnomethodology, organizational studies, workplace studies and similar. The articles explore how practices are vari- ously constituted in, and through, contemporary media such as video platforms, collaborative text editors, enterprise software, social media APIs, automotive navigation systems, and health data apps. In these cases not only does one find a welter of va- ried, interconnected, multi-scalar, differentially located practices but in the process of their articulation, one also discovers new vocabularies with which to document and articulate them. The contributions, thus, gesture towards how relations between me- dia and their practices can be alternatively and fruitfully approa- ched, evidencing new lines of thinking and doing in the study of practice.
    Source Type:Book
    DOI:10.25819/ubsi/9948
    Series:Working paper series / SFB 1187 Medien der Kooperation
    Volume number:18
      707  949
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    PublicationAccess status: Metadata only ,
    Influencing nach Geschlecht
    (2024)
    Och, Anastasia-Patricia
    Influencer*innen in den sozialen Medien sprechen ihre Fans auf persönlicher Ebene an, denn nur so sind ihre Produktempfehlungen glaubwürdig. Doch inwiefern thematisieren sie dabei auch das Gender ihrer Follower*innen? Anastasia-Patricia Och liefert Einblicke in die multimodale Gestaltung von YouTube-Videos erfolgreicher Influencer*innen und in die Mediennutzung Jugendlicher, die sowohl während als auch nach der Rezeption gegenderte Praktiken umfasst. Im Fokus ihrer parainteraktiven und genderbezogenen Analyse stehen Beauty-Videos und FIFA-Let's-Plays. Außerdem kommen Jugendliche zu ihren Erfahrungen mit diesen Formaten und ihrem eigenen Umgang mit YouTube zu Wort.
    Source Type:Book
    DOI:10.14361/9783839461372
      4
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    PublicationAccess status: Open Access ,
    Influencing nach Geschlecht
    (2024)
    Och, Anastasia-Patricia
    Influencers on social media address their fans on a personal level, as this is the key to making their product recommendations credible. But to what extent do they address their followers' gender? Anastasia-Patricia Och provides insights into the multimodal design of YouTube videos produced by successful influencers and into young people's media usage, which includes gendered practices both during and after reception. Her parainteractive and genderspecific analyses focus on beauty videos and FIFA Let's Plays. Additionally, teenagers discuss their experiences with these formats and their own use of YouTube.
    Source Type:Doctoral Thesis
    DOI:10.14361/9783839461372
      351  344