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    PublicationAccess status: Open Access ,
    Die Vermessung des Populären?
    The explorative project analyses the quantifiable linguistic traces of the popular in large text corpora, such as press articles, forum posts and company websites. The starting point of the study is the assumption that recurrent patterns of language use – such as catchwords or fixed word combinations – both constitute social practices and reflect discourse mentalities. The article analyses the extent to which high-frequency linguistic patterns indicate the effectiveness of the popular in discourses and how changes in language use can be interpreted as an indicator of a change in mentalities.
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    Volume number:
      327  164
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    PublicationAccess status: Open Access ,
    Paradoxes of popularity: between hidden champions and invisible everyday entrepreneurship
    Media disseminate popular images of entrepreneurship such as unicorns or hidden champions and contribute to popularizing selected types of entrepreneurship. As information intermediary, media play a crucial role in creating images of entrepreneurship. We aim to contribute a differentiated perspective by revealing how media influence popular images of entrepreneurship by analyzing both, the selectivity and social evaluation/assessment mechanisms used. We illustrate how evaluation regimes undertaken by expert bodies impact popularity. Both quantified as well as narrative elements of evaluation regimes underpin the supremacy of firms; partly underlined by linguistic expressions and narrative plots. Through our media analysis, we contribute to a broader understanding of popularity.
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    Volume number:
      393  243