Dialogorientierte Produktgestaltung: erfinderischer - kooperativer - zukunftsfähiger

For several years, we are in a period of transition, which does not
only the company, but also the customers concerns. Numerous variations urge
Companies to rethink their existing strategies and to explore new paths so
the orientation and supports the viability of the company can be saved. Thus, on the demand side, the increasing alignment of individual customers
led to mass products get more and more behind. consumers
appear as individual buyers who want to have implemented their own ideas.
Consequently, classical unity products have increasingly little chance long term
to survive in the market. It seems important that they be produced by new ideas to the wishes
Adjust the customers. There is an increasing competition for the control yet unexplored market shares held. Moreover, there is a cutthroat competition
to existing markets. This could be due to an increasing desire for individualization
be justified as well as with innovations in the areas of private consumption and investment goods industry. Ultimately, economic globalization on with this that companies always need to develop new forms of innovation.