Business founders aged over 50 years: between necessity and opportunity

We have conducted a series of interviews in three German regions. The data from these
regions provided an overview of typical economic structures in Germany (industrial, service,
and agriculture regions). The bank perspective, the consultant perspective, and the founder
perspective have been evaluated. The interviews concerned risk and insurance, financing,
motivation and self-realization, satisfaction, time management, chances and obstacles,
products, ideas, and sectors, red and blue ocean strategies, and founding methods. The investigation reveals a very large range of founder types and their special opportunities and
problems and may indicate ways to promote the founding activities of the elderly.